University of Melbourne: Indigenous Eye Health Campaign

Gilimbaa was honoured to be invited by the Indigenous Eye Health Unit at the University of Melbourne to work in collaboration with the expert reference group, community members, and health professionals on a critically important health program for Aboriginal and Torres Strait Islander communities.

Through extensive workshop consultation, information and key messages gathered were integral to our development of the ‘Eyecare Now, Eyecare Always’ campaign. The campaign’s videos, cultural artwork, and campaign resources were designed to encourage people to start caring for their eyes today, so their eyes are always as healthy as possible.

To bring this campaign to life we wanted to showcase the role your eyes play in everyday life, working with real-life eye health ‘heroes’ Nornie Bero, Karlie Noon, Dr Kris Rallah-Baker, and Scott West and Mantua Nangala with the Kiwirrkurra Rangers.

Find out more about the University of Melbourne at its website.

Gilimbaa Indigenous Eye Health Campaign Poster University of Melbourne