Our team

Our team has been formed to bring cultural, creative and management expertise into the creative process. Our business is built on the fundamental understanding that innovation comes from collaboration. Gilimbaa’s great joy is in forming strong partnerships and working hand in hand with community and clients to achieve lasting creative impacts.

David Williams (Wakka Wakka)

Co-Founder / Director

As a proud Wakka Wakka man, and the Co-Founder and Director of Gilimbaa, David brings a lifetime of culture and connections to Gilimbaa. David was influenced by his immediate family and his Elders who encouraged him to use his creative skills as a tool to connect his culture to the wider community. With over 15 years as a cultural performer working locally, nationally and internationally, David uses creativity as an effective tool of 21st century cultural communication. David has a unique capability to walk in two worlds, influencing in the boardrooms nationally and internationally with the same ease as he connects with community.

David is also a board member of the Queensland Museum Network, chairperson of the Queensland Museum Aboriginal and Torres Strait Islander Consultative Committee, a member of the Microsoft Reconciliation Action Plan Advisory Group, and Indigenous Advisory Group Member for the Queensland Art Gallery and Gallery of Modern Art.

Amanda Lear

Creative Director / Managing Director / Director of Strategy

As Co-Founder and Managing Director of Gilimbaa, Amanda has spent the last decade leading the team, working with communities and clients to drive social change though community-focused creative strategy. As the 2013 Telstra Business Woman of the Year (Private Sector QLD), Amanda is a champion of diversity and inclusion, regularly speaking at conferences nationally and internationally on the power of community in the creative process, gender equity, human rights and her lessons and learnings as an entrepreneur. She is a member of UN Women Australia and one of the first Global Ambassadors for Rare Birds – Inspiring Female Entrepreneurs.

Helga Weiss

Director of Client Services

Helga has over 20 years’ experience as an advertising communication specialist with a solid background in traditional and digital communication. She has worked in senior strategic roles with major advertising agencies across Australia, managing communication programs for a range of corporate, retail, government and not-for-profit organisations. She’s adept at initiating, leading and managing projects, no matter how large or small. Helga thrives on a challenge and is highly solution-focussed for Gilimbaa’s clients. She places a high priority on building relationships, by working closely with her team and clients to create an honest and collaborative environment.

Niqui Branchu

Art Director

Niqui is passionate about innovative design solutions and joined Gilimbaa as a creative with over 15 years in the advertising and design industry. Throughout her career she has held senior positions in both advertising agencies and corporate in-house art departments. She has worked in Brisbane, Sydney and France with international brands over a variety of sectors – specialising in brand development and rollout as well as creative campaigns.

Tarni O’Shea (South Sea Islands / Butchulla)

Graphic Designer / Artist

Tarni is a proud Aboriginal and South Sea Islander woman who is strongly inspired by the celebration of culture and bringing it to the forefront of the creative process. Tarni’s experience in crafting exquisite bespoke artwork, environmental design and campaign creative with a unique, thoughtful lens makes her an integral member of the Gilimbaa team. Drawing inspiration from the world around her, Tarni explores new ways of visual storytelling, creating meaningful work that continues to strengthen her connection back to her culture.

Col McElwaine

Graphic Designer

Col is a passionate designer and illustrator who works with an equal focus on digital design and illustration. He has a wealth of experience working for a number of agencies in Australia, Scotland and England. Working across disciplines has allowed Col to collaborate with clients on work ranging from community projects to global brands on projects ranging from UI, digital, packaging, editorial and large-scale murals.

Elisa Jane Carmichael (Quandamooka)


Elisa belongs to the Quandamooka people of Minjerribah, North Stradbroke Island and is passionate about nurturing and preserving her strong connection to the sand and sea, Yoolooburrabee. Elisa has exhibited as an artist nationally and internationally and joined the Gilimbaa team as our artist-in-residence. She spent the last year in Alice Springs working on the Connecting Waves project.

Jill Robinson (Bundjalung)

Production Assistant

Jill is a proud Bundjalung woman from northern New South Wales who is passionate about storytelling through film. She is an award-winning filmmaker and has completed a Bachelor of Film and Television at Queensland University of Technology. She has worked in remote Indigenous communities all over Australia and has a singular knack for sourcing and engaging interview subjects and portraying their stories in a sensitive and compelling way. Adept in all aspects of photography and videography, from costing to location scouting, talent wrangling, directing, project management and organisation, Jill brings a unique skillset and a rich abundance of experience and know-how to the Gilimbaa team.

Paul McBride

Business Development and Studio Writer

Originally from Northern Ireland and now an adopted Queenslander, Paul has been a writer and editor since 2011 and has been published in a wide variety of newspapers, magazines and websites throughout Australia and overseas. He holds a Master of Communication and Bachelor of Journalism and Public Relations, and has experience writing for a range of industries including health, education, design, consulting, insurance, real estate and government. He has also worked as an in-house copywriter, content editor, freelance writer, and music journalist. Paul brings a unique blend of corporate and creative experience to the Gilimbaa team, as well as a keen eye for detail and a commitment to exceeding clients’ expectations.

Jo Callachor

Project Manager

Jo brings a wealth of knowledge and experience in a project management capacity since moving to Brisbane 15 years ago, and has worked on a wide variety of industries and subject matter for the Federal Government, including culturally appropriate campaigns for Aboriginal and Torres Strait Islander audiences, large residential property developments, gambling, medicine, entertainment, retail and agriculture. Jo has held project management roles at a number of multi-national agencies in Sydney working on vehicular, aeronautical, telecommunications, FMCG and retail industries.

Jo’s extensive experience means she brings a fresh approach to developing and delivering culturally appropriate campaigns to Gilimbaa’s portfolio of clients.  Her passion is dealing direct with clients, building a great working relationship and making sure they have an excellent experience in the development of their campaigns. She does so by bringing calm and cohesion whilst keeping jobs running on time and on budget. Across the wealth of accounts Jo has worked on, she feels most connected with briefs that contribute to making the world a better place.

Simon Carmichael (Quandamooka)

Project Manager

Simon is a proud descendant of the Quandamooka people.  He is passionate about celebrating and sharing culture as a means to build Reconciliation.  He is highly experienced in unpacking projects with a cultural lens and crafting outcomes of cultural significance. Simon’s diverse project management experiences spanning over 10 years across various sectors and government agencies have equipped him with a sharp and versatile skill set.  He seamlessly drives project development and delivery at both a macro and micro level, and has a strong grasp of strategic processes that will ensure your project meets its time, cost, scope and quality parameters.

Sophie Mor

Project Manager

Sophie has had a career in media communications that spans over a decade and three continents. Having worked with a suite of globally recognised brands, she has extensive experience in managing a wide range of stakeholders with diverse requirements. Her experience in working with government departments and with marginal communities in Africa means she is well-versed in working with sensitive subject matter and with audiences who have particular communication needs, while she posses the empathy required to be able to deliver powerful campaigns to a variety of audiences. Sophie is approachable and thorough and enjoys the teamwork required to get the job done.

Victoria Moloney

Project Coordinator

As Gilimbaa’s Project Coordinator, Tamworth-born, Brisbane-raised Victoria is at the forefront of everything happening in our busy studio. She is working towards a Bachelor of Mass Communications, majoring in Advertising, and has experience in marketing and advertising with Wahoo Advertising and Queensland Treasury Corporation, as well as a background in working with a number of significant Australian brands and designers. Always willing to pitch in and go the extra mile for clients and colleagues alike, Victoria’s organisational skills, versatility and appreciation for detail make her a vital asset in ensuring Gilimbaa’s projects run smoothly.