Career Tracks - Many paths. One future.

Branding: Visual identity & strapline
Client: John Holland
Industry: Construction/mining/engineering

Gilimbaa worked with John Holland to create a brand and strapline for Career Tracks, their Indigenous Employment Strategy program designed to encourage employment applications from Indigenous Australians and position them as an Indigenous employer of choice.

The brand needed to incorporate Indigenous design elements to speak to the target audience while also working within the company’s strict brand guidelines.