Foresters ANA

Print Communication: Conference - Call for Sponsors
Industry: Community

The central theme of the artwork is community and location, and represents people working together, diversity, community and local economies.

One of the main elements depicts Brisbane, the location of the conference. This is represented by the Brisbane River, travelling from Indooroopilly to Bretts Wharf. The Brisbane River is an icon of Brisbane and is the ideal symbol to represent the city.

Starting from the outer edges of the artwork are segments of different shades of ochre brown. Moving through the centre of these segments are black pathways. These both represent different nations travelling along various paths towards the conference, which lies at the centre of the image.  

The outer red circle represents all participants and contributors, from different countries and sectors, who are  united and connected by common themes of community development and creating solutions for sustainable economies.

All paths lead to the main focal point in the centre, which represents the conference. This position is a true representation of conference venue, at the Convention Centre in Southbank, in relation to the river.

The inner red circle is an additional symbol of Brisbane, which provides a location, space and forum to inspire and create new solutions to old problems.

The background of the inner circle is the same colour as it represents the neutral ground where the conference will take place.

The yellow lines that travel out from the centre are the outcomes and ideas that will be taken away from the conference and back to their respective countries, organisations and communities.