"If the Indigenous youth can have this motivation to gaining an education then they can & will change the world. They can be world-changing leaders of tomorrow. Through the inspiration of sporting greats and sporting leaders they can be inspired to do the best they possibly can be, being guided and assisted in finding their calling in life through gaining a good foundation in education.
Self Identity- strong in culture
Self awareness- direction & purpose
Sport is a great foundation to building confident and strong-minded individuals. Sport teaches people how to work together towards a common goal and to implement strategy within a structural environment as a form of self expression and movement and an excellent vehicle for self analysis and goal setting. Achieving a certain benchmark with a great social experience."
The ARTIE identity sets out to reverse the viewers initial perceptions of aggression and anti-establishment and instead represents a feeling of empowerment, direction, purpose and most importantly cultural identity.
ARTIE is about young indigenous people staying in school and equipping them with the necessary tool to succeed in life. It goes against the grain and the typical stereotypes of both the education